Work: Visual Identity, Art Direction, Illustration
Context
La Bonne Mine is a company that supports authors through manuscript evaluations and writing programs.
Problem
The existing identity did not clearly convey the quality and credibility of the offering, and lacked consistency across touchpoints.
Objective/Solution
Elevate the visual expression to something more coherent, confident, and professional, while preserving the brand's literary and human warmth.
New logo
Project initiated as part of a course at UQÀM.
