Contribution: Co-led the art direction from concept to execution, including strategy, photography, motion and graphic design.
Crédits:
Art Direction, Design, Photography, UI & Motion Design: Ebenezer Somado & Amy Delafontaine
Project carried out as part of a course at UQÀM.
Overview
Interludes is a conceptual music festival designed to challenge the rigid and elitist perception often associated with classical music. Developed across three academic briefs, the project explores how classical music can exist outside traditional concert halls and instead integrate itself into everyday urban life, making it more accessible.
The festival proposes a series of itinerant mini-concerts staged in unexpected locations across Montréal—subway stations, convenience stores, laundromats, supermarkets, and public spaces.
Challenge
The challenge was to design a festival that repositions classical music outside elite institutions and into everyday life, while developing a visual identity that breaks from traditional classical aesthetics without losing cultural legitimacy.
Solution
Our response was Interludes, a festival of short, unexpected classical performances inserted into everyday spaces, paired with a bold visual identity inspired by musical notation, urban movement, and saturated colors drawn from mass culture. Deployed across posters, photography, merchandise, vinyls, a website, and a guerrilla stunt, the system reinforces a single idea: classical music appears here and now, in the middle of daily life.
2-minutes video presentation of the concept
Merch sold after the event: Interludes Gatefold Vinyl (exterior)
Merch sold after the event: Interludes Gatefold Vinyl (interior)
Merch sold after the event: Interludes Gatefold Vinyl (exterior-2)
Poster for the event
Poster for the event
Poster for the event
Rendering of a musician wearing an Interludes-branded coverall playing classical music outside a Montreal subway station.
