Contribution:
Illustrated and developed a diverse series of minimalist portraits that transformed the campaign’s street-level and digital presence.
Crédits:
Agence: Cossette Montréal
Creative Director: Alexandre Jutras
Art Director (for illustrations and layout): Ebenezer Somado
Creative and account team behind the original concept:
Anne-Claude Chenier, Alexandre Jutras, Philippe Leblanc, Simon Grégoire, Souléman Diallo, Axelle Techer, Mélissa Audette, Rachel Demers, Laurence Campeau
Anne-Claude Chenier, Alexandre Jutras, Philippe Leblanc, Simon Grégoire, Souléman Diallo, Axelle Techer, Mélissa Audette, Rachel Demers, Laurence Campeau
Overview
A province-wide awareness campaign for Amnistie internationale Canada designed to combat toxic rhetoric and defend the rights of immigrant and migrant workers.
Brief
My brief was mostly tactical: design a peripheral visual asset to accompany an already established, master concept.
Execution
To counter anti-immigration narratives, we needed to shift the focus from abstract statistics to human dignity. Therefore, I pitched a character-driven visual illustration system to accompany the campaign.
The character illustrations served as the visual anchor for city-wide posters, featuring interactive QR codes integrated into their yellow sunglasses.
