Client: Via Rail
Agency: Cossette Montreal
My Role: Art Director
Contribution: Led the visual adaptation of an existing campaign* for its second phase. Developed creative extensions across 100+ billboards, transit ads, social media ads, and a large-scale animation for Dundas Square, ensuring consistency while bringing fresh relevance to each format.
Credits:
Agency: Cossette Montreal
Executive Creative Director: Gilles Legault
*Original Art Direction by: Philippe Leblanc
Creative Director Craft & Production: Alexandre Jutras
Art Director: Ebenezer Somado
Graphic Designer: Eric Lefebvre
Post-production producer: Nancy McDonald
Motion Designers: Louis Dunnigan Raymond, Damien Thiébot
Account Managers: Kayla McCaig, Mathilde Acosta
